Strategy

We develop strategies for your business that help you achieve your goals; whether it is to increase market share, cut down cost and improve operations, grow revenue, or have a better organisational structure. These strategies for small businesses include corporate strategy, business strategy and marketing strategy.

Our strategy development process takes a consultative approach. We work on understanding your business properly through internal analysis and analysing the business environment in Nigeria. We follow a proper STP process of Segmentation, Targeting and Positioning to enable you take advantage of business opportunities. Through this process, you know the segment(s) of the market you should be targeting, how you should be targeting them and what you should be targeting them with.

Business Plans

The importance of a business plan cannot be overstated. A business plan helps you articulate your business idea, provides market research on the industry and market, selects the appropriate strategy and how to get the product to customers, and includes financial projections.

It is the first step in achieving your entrepreneurship goals and laying the foundation for proper business management. A business plan can be used as an operational guide or to seek investors. Business plans are not one-off documents. Ideally, your business plan should be reviewed every 6 months, or at least, once a year.

Our business plans are for professionals or entrepreneurs/business owners who want to start a business and need a working plan to begin with. They are also for existing businesses that want proper structures in place or want a plan they can use to secure finance in the form of a financial instrument/an investor. A Business plan provides a roadmap to achieve growth for your business.

The following information/sections are covered in our business plans:

    • Industry Research
    • Market Research
    • Strategy
    • Operations
    • Marketing Plan
    • Financial Statements for 3 years (P & L, Balance Sheet, Cash Flow Analysis)

Market Research

Getting adequate data is one of the challenges businesses face in Nigeria, and having the right data to make strategic decisions is very important. Our market research services provide you with quality information presented in the most comprehensive and simple way. Each research depends on the objectives of the client, but usually covers industry information, market information, competitors, and consumers.

Training

We offer sales training to entrepreneurs, sales professionals and people who want to acquire or improve their selling skills.

The training is conducted using world class sales professionals with years of experience. It covers prospecting, generating leads, managing rejection and objection, closing sales and getting referrals. This training is open to individuals, and organisations looking to improve the selling skills of their sales force.

Bookkeeping and Accounting

Keeping proper financial records is important for every business. It enables you track how well you are doing, in terms of achieving your financial objectives, and to know areas where you need to cut down on cost. Proper financial records are also important when you need to attract investors or get a loan for your business.

Our team helps you manage your books while you focus on your areas of strength. This service provides the following:

  • Accounting system setup
  • Bookkeeping management
  • Preparation of financial statements
  • Cash planning and control
  • Payroll management
  • PAYE remittance
  • Withholding Tax and VAT Computation and Remittance (including follow up on WHT certificates)

Outsourcing your accounting function to us enables you cut down on cost and save money that would be spent hiring a full-time accountant. It provides you with access to proper and timely financial records to make business decisions, and puts adequate control measures in place for your business.

Feasibility Studies

We develop feasibility studies that help you determine the possibilities of your business idea/project, and whether it is worth pursuing. The report presents a business case on whether an idea is profitable and worth your time and further investment.

 
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